SEO: How to Increase Website Traffic for “Free”

Alloy Digital | March 23, 2023

It’s 2023 and simply having a beautiful website is no longer a guarantee that anyone will ever see it. You have to rank in search engine results in order to drive traffic to your site. More traffic from the right audience generates better leads and increases sales.

So, how do you get more of the right people to your website without paying to run ads?

It’s quite simple really, it’s Search Engine Optimization (S.E.O.) and it can transform your website! 49% of marketers report that organic search has the best ROI of any marketing channel. Better than Paid Media, better than Social Media, and better than email marketing… in fact, Search Engine Optimization drives 1,000% more traffic than organic social media. 

But more traffic does not necessarily equal more quality leads or more sales, so how do you drive the right traffic for your business to your website? 60% of marketers say that inbound marketing with SEO is their highest quality source of leads. How can one effort do so much you ask? Because SEO optimizes your website for both the intended user and the search engines. It makes your site healthier, faster, and more organized for search engines while optimizing the content for the right audience in a way that encourages engagement within the site, leading to more conversions. Only now those conversions you are seeing are from people that understand what your brand and product are and want to take that next step.

How does SEO deliver quality leads?

The entire purpose of Search Engine Optimization is to find and engage the user. When you achieve that goal the rest come naturally and you are able to:

• Increase awareness

• Build trust and credibility

• Find more customers

• Get a competitive advantage over your competitors

• Maximized Paid Media campaigns

• Increase site and page ranking in search results

• Improve website performance

• Improve website engagements

• Improve Local SEO targeting local geography

• Increase conversion rates

• Identify new opportunities 
  

Search Engine Optimization is a long-game product. It builds over time. The more you use it and the longer you use it the better your results. SEO is also constantly evolving and changes extremely quickly, so it is not a set-it-and-forget-it product. You need to stay on top of search engine updates as well as other technology changes and adapt your SEO strategy for your website accordingly. What people search for also changes rapidly so it’s important within each strategy to stay on top of how to find the right audience this week.

Search Engine Optimization or SEO is not a paid medium where advertising dollars go into Search Ads or Social Media Ads. But just as someone has to research, strategize, create, and place those Paid Media Ads there is also the time involved in SEO strategy and execution. Many larger companies have SEO departments full of SEO experts that spend 40 hours a week all year working on SEO for the company. But many more do not have that option, and that’s where a trusted SEO company can be a valuable partner.

Get started with SEO today

Search Engine Optimization only works if you have a trusted partner to tackle it. Alloy Digital has 24 years of experience and our trusted team of experts stays on top of all the latest SEO services,  trends, and tips to keep your website delivering the quality leads you deserve.

We love to talk about SEO almost as much as we love seeing the results our clients get from our SEO strategies and tactics. Sign up for our newsletter or contact us today to keep the conversation going: info@alloy.digital

Author: Amanda Bihun