Alabama Tourism Board and Alloy Digital Launch the Civil Rights Trail App
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Mobile-First Isn't a Design Trend. It's a Revenue Decision.
Desktop users still convert at roughly double the rate of mobile users. Desktop conversion rates average around 3.9%, while mobile conversion rates sit between 1.8% and 2.85%, depending on the industry.
Why the Best Digital Partnerships Start Before the Scope of Work
Most digital projects that disappoint don't fail in execution — they fail in the conversations that happened before anyone opened a design file. Real alignment means understanding the problem before solving it, not just taking a brief and starting to build.