Alabama Tourism Board and Alloy Digital Launch the Civil Rights Trail App

For years, SEO success meant ranking high in Google results. More keywords meant more traffic, which often led to more conversions. But the game has changed. AI Overviews, ChatGPT, and other generative tools now deliver instant answers, usually before users click a single link. To stay visible and competitive, companies need a smarter approach.
If you lead marketing or website operations, you’ve probably asked yourself a familiar question. Why is it still so hard to manage content? You’re expected to launch campaigns quickly, keep messaging consistent across channels, and adapt to changing customer needs. But instead of gaining speed, many teams feel stuck with platforms that are clunky, outdated, or too reliant on developers for even simple updates. At Alloy Digital, we’ve helped organizations untangle these issues for years. We’ve worked with traditional CMS tools, headless systems, and custom-built platforms. More and more, we’re recommending a new kind of solution: Sanity. Not because it checks the latest buzzwords. Because it helps teams work better.