There’s always something new in digital.

We wouldn’t have it any other way. Check out the latest digital trends in our blog and see what we think about them. (We probably like them.)

Creating Pathways: Mentoring Kids and Diversifying the Tech Space

Alloy Digital
February 5, 2024

Mentorship and representation in tech is a passion for Derrick Strong, M.S., a software engineer at Alloy Digital. Giving young black students access to successful tech professionals with similar backgrounds sends a powerful message about opportunities and pathways in technology. Despite challenges, he encourages volunteerism and mentorship, envisioning a future tech industry that values diversity and innovation. Derrick's mentoring experience has not only impacted the students but has also shaped his own educational and professional growth. Enjoy this Q&A!

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Creating Engaging Digital Experiences: Real-World Digital Products Integrating The Fogg Behavioral Model

Alloy Digital
June 27, 2023

At Alloy Digital, we create digital products that not only meet functional requirements but also positively influence user behavior to deliver exceptional business results for our clients. One way we achieve this is by integrating insights from behavioral economics and the Fogg Behavior Model into our design and development process. Read more.

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Fascinating: AI Generated Code

Alloy Digital
May 15, 2023

If you’re in marketing or technology, Artificial Intelligence has clearly won the “Topic of the Year” award and we’re not even through the month of May. Anyone who’s explored AI knows it’s an amazing tool that can be leveraged to expedite tasks while often educating the user along the way. ...

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Embracing the Digital Product Mindset: Expanding Our Vision to Develop a Unified Holistic Approach to Digital Design

Matt McKenzie
April 19, 2023

In transitioning from a project mindset to a product one, the team at Alloy Digital is better able to focus on the larger vision and long-term success of our clients' technology. Adopting a product mindset allows our team to develop a unified, holistic approach and ensure that all elements of the product are interconnected.

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SEO: How to Increase Website Traffic for “Free”

Alloy Digital
March 23, 2023

It’s 2023 and simply having a beautiful website is no longer a guarantee that anyone will ever see it. You have to rank in search engine results in order to drive traffic to your site. More traffic from the right audience generates better leads and increases sales. Learn how!

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Dr. Rose Smith Joins Alloy as Director of Strategy

Alloy Digital
November 8, 2021

ATLANTA—Digital strategy agency Alloy has hired Dr. Rose Smith as Director of Strategy, President Matt McKenzie announced today. In her new role, Dr. Smith leads all of Alloy’s strategy efforts. Her department combines technology and behavioral sciences to define and deliver digital experiences that have a profound impact on people’s ...

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Alloy Ranked Among Top 30 Alabama Digital Agencies

Alloy Digital
September 1, 2021

Alloy has been recognized as a Top 30 Web Design Agency in Alabama in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

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Alabama Tourism Board and Alloy Launch the Civil Rights Trail App

Alloy Digital
March 19, 2021

Alabama Tourism Department and Alloy relaunch Alabama Civil Rights Trail App -- a free app to allow armchair visitors to discover Alabama’s role in the Civil Rights Movement.

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Website Redesign, Strategic Planning and Researches

Matt McKenzie
January 20, 2021

Project Alloy partnered with Physicians Mutual Insurance Company (PM), a mutual insurance company that offers health, life, and retirement products, to conduct strategic research and provide a user experience strategy, high-fidelity wireframes, prototypes, and user testing for a website redesign and new member portal experiences.

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2020 Year in Review

Matt McKenzie
December 21, 2020

2020 has been a record year for Alloy. Instead of simply surviving the pandemic, our team hustled to help our partners (and each other) thrive during this unprecedented time.

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Your Guide To App Modernization

Matt McKenzie
November 19, 2020

Cheaper doesn’t always mean better when you're replacing your technology system. If your company is considering a technology upgrade, follow our App Modernization Guide to avoid common pitfalls, and achieve better results.

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How to Pick the Right Software Development Partner

Matt McKenzie
November 10, 2020

Chances are, you’ve had a bad experience with online dating. Picking the right software development agency for your digital needs should be infinitely better, right? No, in fact, 40% of companies say they’ve had a bad experience with their current agency partner and will be looking for new agency partners ...

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Digital-led Recovery and Future Proofing During COVID-19

Alloy Digital
September 9, 2020

Companies that are down the path of a Digital Transformation are three times more likely to be profitable this year! Often considered a buzzword, Digital Transformation can elusive and difficult to achieve. Decode Digital Transformation in our Webinar.

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Join the Revolution

Alloy Digital
August 25, 2020

As a result of COVID-19, technology has become essential to our lives and work. Join us for a special webinar where we will discuss the role of psychology in designing technology experiences that attract, engage, and retain customer during uncertain times. We will offer best practices for applying behavioral economics to your digital experiences and share examples of companies that are transforming how we do business in a post-pandemic market.

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Behavioral Economics: Why does it matter in digital? A technologist guide.

Matt McKenzie
April 17, 2020

These days, nearly every decision we make is influenced by the vast amount of technology around us, either directly or indirectly. Take, for example, online shopping. Have you ever gone to Amazon to buy something specific, and checked out with a shopping cart full of something completely different? Of course, ...

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You Get What You Pay For (And Everything Else Wrong With The Iowa Caucus App)

Alloy Digital
February 20, 2020

Few things are worse than a failed app launch. One of those things is having it happen in the national spotlight, in a critical, time-sensitive situation. Throw in a political angle amidst a digital war on misinformation, and you get the story of IowaReporterApp, the hastily-made app that wreaked havoc ...

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Forging a New Alloy

Alloy Digital
February 18, 2020

The Sixth Sense was the king of the big screen. Ricky Martin’s “Livin’ la Vida Loca” blasted from every radio and Walkman. All the world was abuzz about Y2K, the end of civilization, and a little thing called The Internet. The year was 1999, and a company named Intermark Interactive was being formed as the digital side of Intermark Group, a veteran marketing agency in Birmingham, AL.

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