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Accelerating digital evolution

Southeast Toyota Distributors, LLC
Our 20-year legacy partnership with Southeast Toyota Distributors (SET) recently included a digital transformation of their mission-critical website. This trusted partnership uniquely positioned Alloy Digital to deliver new leading-edge technology solutions specifically designed to address the complexities of SET's enterprise consumer-facing platform. The latest iteration of Explore Toyota exemplifies our shared commitment to innovation, as it delivers an exceptional buying experience for customers while setting new digital standards in the automotive industry.

The ask

Southeast Toyota’s enterprise website faced significant challenges with outdated technology limiting its ability to respond to rapidly changing market demands within the automotive industry. It was clear a more agile and scalable solution was needed, propelling us to embark on a complete digital transformation of their consumer-facing platform. The top priority was to provide consumers with a seamless exploratory car buying journey, which required a robust representation of various automobile options, features, and accessories, resulting in the development of vast amounts of content. The new platform demanded a powerful CMS experience that allowed for enterprise data management, integration and insights.
Services
Industry
    Automotive
    B2C

The Result

The migration of the Explore Toyota website to Sanity, the leading headless composable CMS, has resulted in a significant business uptick for our enterprise client, including a seamless elevated experience for the over 800,000 monthly visitors. Our adaptable solution allows for ongoing enhancements, data analytics integration, and SEO optimization, providing valuable insights into consumer behavior. Its flexibility ensures SET's readiness to evolve in response to future market demands, securing its position as a digital innovator in the automotive industry.

Technologies used

  • API development
  • Behavioral strategy
  • Content migration
  • Data insights
  • Data strategy
  • Digital innovation
  • Digital transformation
  • Digital strategy
  • Future-proofing
  • Product devleopment
  • Sanity CMS
  • Scalability
  • SEO optimization
  • SEO strategy
  • Stakeholder interviews
  • User research
  • User testing
  • UX design

The background

Southeast Toyota Distributors, LLC (SET) holds a distinctive position as the world's largest independent distributor of Toyota vehicles. Headquartered in Deerfield Beach, Florida, SET operates vehicle processing facilities that distribute cars, trucks, vans, parts, and accessories to over 177 independent Toyota dealers across Florida, Georgia, Alabama, North Carolina, and South Carolina. Remarkably, SET dealers account for approximately 20% of all Toyota sales in the United States. Their distinctive strategy for digital innovation and establishing digital connections with both consumers and dealers significantly enhances their market position.

Features & process

Research & Planning

We emphasized an extensive envisioning and planning phase to comprehensively grasp our client's objectives and outline a strategic roadmap to address the challenge at hand. Through meticulous research and planning, we developed a solid foundation for a robust technical solution and a clear implementation strategy for the subsequent build phase.

Data Architecture

Our innovative approach transformed complex backend systems into a user-friendly architecture, making it effortless for consumers to navigate and interact with the platform. By streamlining the backend data, we were empowered to deliver a superior user experience, driving customer satisfaction and loyalty.

UX Strategy

We established clear focus areas, guiding principles, and measurable objectives for the experience. This strategic framework effectively drove the design process and ensured that every decision aligned with user needs and business goals. With a robust UX strategy in place, we paved the way for intuitive and seamless user experiences to drive engagement and satisfaction.

Product Development

By leveraging cutting-edge technologies like Sanity, we ensured digital transformation to meet current business needs but also provide the ability to adapt to future changes. This scalable and adaptable approach to web development has provided the flexibility needed to easily enhance and maintain the product over time.

SEO Optimization

Focusing on SEO optimization strategies and the infrastructure needed from the outset of the process proved crucial in enhancing visibility and driving traffic to Southeast Toyota's digital platform, highlighting the significance of search engine optimization in maximizing online presence.

Data Analytics & Insights

The understanding of the complex marketplace and integration of the best data analytics tools has facilitated valuable insights into consumer behavior. This continues to emphasize the importance of leveraging data to drive informed decision-making and optimize digital strategies.

Takeaway

The trusted partnership between Alloy Digital and Southeast Toyota enabled us to build a world-class enterprise digital product that set a new standard in the automotive industry. Our strategic approach involved crafting flexible technology solutions that ensure Southeast Toyota can adapt quickly to the ever-evolving automotive landscape. By harnessing data insights, a deeper understanding of customer preferences is understood, informing future digital enhancements for a truly exceptional user experience. SEO is at the core of the product, driving incredible organic traffic and propelling the website’s visibility to unparalleled heights. SET’s digital platform is fully future-proofed, and our commitment to continuous refinement will keep the product optimally ahead of the curve further enhancing our legacy of success.

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