Inclusive design for all ages
The ask
The Results
Research, testing & everything in between
- Accessibility design
- Design annotations
- Design collaboration
- Primary research
- Prototyping
- Qualitative research
- Quantitative research
- Secondary research
- Stakeholder Interviews
- Tech recommendations
- User research
- User testing
- UX design
- UX strategy
- Wireframe design
- UX writing
UX strategy for enhanced user engagement
Research
Extensively conducted primary and secondary research to gain deep insights into user behaviors and preferences, ensuring a comprehensive understanding of their needs.
UX Strategy
Formulated a robust UX strategy, addressing challenges, aspirations, and personas, with clear focus areas, guiding principles, and measurable objectives to guide the design process effectively.
Information Architecture
Conducted card sorting exercises, documented content through a content inventory, created a site map, and page content blocking to structure content effectively for optimal user navigation.
Wireframes
We crafted user flows and wireframes in adherence to atomic design principles, continuously refining them through iterative processes guided by internal critiques and user testing. This approach ensured that the final designs were not only visually cohesive but also functionally optimized to meet user needs effectively.
Form Design
To enhance user experience, we analyzed form structures, ensured logical sequencing and relevance of questions. By streamlining the process, we successfully minimized user frustration and significantly improved completion rates, ultimately enhancing overall usability and satisfaction with the platform.
User Testing
Conducted thorough user testing sessions, gathering feedback on form usability, where users positively responded to the step-by-step approach, resulting in confidence that our wireframes would perform well.
Strategic redesign
Key Strategies and Results
Utilizing both primary and secondary research, the team identified key user needs, industry trends, and opportunities for improvement. This comprehensive approach informed the development of wireframes and prototypes, which were refined through user testing. The new website, prioritizing easy navigation and educational content, successfully addresses the demands of a diverse customer base, from tech-averse retirees to digital natives.
Impact and Future Developments
The launch marks Physician’s Mutual's first major website update in eight years, showcasing a strategic shift towards a digital-first customer approach. Initial results are promising, with significant improvements in engagement metrics such as reduced bounce rates and increased time on site. The ongoing rollout of additional refinement continues to build on this success, signaling a strong future direction for the company’s online presence.
Takeaways
Let's face it, insurance isn't exactly a topic that gets people excited. But with Alloy Digital's innovative UX strategy, Physicians Mutual has transformed the insurance experience into something painless and efficient. Whether it's dental insurance or Medicare Supplement, guests can navigate their way to the coverage they need quickly and effortlessly. Our ongoing engagement with Physicians Mutual on accessibility audits ensures that their website remains inclusive and accessible to everyone, regardless of their needs. Because when it comes to insurance, making it easy should be the priority.