User Experience (UX)

User-focused research, design & ideation

It takes cooperation from everyone involved to create optimal engagement with your end users. When you partner with ALLOY, we work alongside you to research, develop and implement a user experience strategy you can be proud of. But we don’t stop there. We recognize that continued refinement of the experience—through testing, feedback, and iterative design—can make a good experience great.

User Experience drawing

What Geeks Us Out


While UX encompasses all aspects of the end-user’s interaction with a company, its services, and its products, it really boils down to getting to know the user and solving his or her problems. Nothing geeks out our UX team more than those two things. We love coming up with solutions to your problems, and never like to say the word “no.” We prefer to say, “yes we can, and here’s how.” In order to get to “yes” we dig into user research to see what they are thinking, and how they approach things, so we can design the best method to reach them.

Recent Work

A forklift approaches a row of industrial shelving holding industrial supplies.

Turner Supply Redesign

Turner Supply with the help of ALLOY created a new experience for their online commerce solution. From new features to a new mobile-friendly look Turner’s site went through a complete overhaul and no stone was left unturned.

Services
  • Usability Testing
  • UX Analytics
  • UX Research
  • UX Review
  • Wireframes
A wooden walkway to the Alabama Gulf Coast.

Homepage Refresh

After years of having the same homepage on Alabama.travel it was time for a refresh. We helped answer what that new homepage should feature and made design recommendations and goals for conversions.

Services
  • Usability Testing
  • UX Analytics
  • UX Research
  • UX Review
  • Wireframes
A young woman inside a greenhouse taking a soil sample.

ACES Redesign

Alabama Extension was not just looking for a facelift but a complete restructuring of how they developed and delivered their content. Through extensive user research we developed a strategy and helped them implement that strategy from start to finish.

Services
  • Accessibility
  • Content Inventory
  • Customer Surveys
  • Information Architecture
  • Personas
  • Stakeholder Interviews
  • Wireframes
Waterfall at Little River Canyon National Preserve in northern Alabama.

Sweet Spots Refresh

Prior to launching a major ad campaign we took a look and recommended changes to Sweet Spots be made. After performing user research we developed a user experience strategy and help implement that strategy.

Services
  • Usability Testing
  • UX Analytics
  • UX Research
  • UX Review
  • Wireframes

Typical Project Might Look Like

Picture

Discover

Goal: Validate the problem, end user, or project goals
Methods: User Research: Interviews, Ethnography, Empathy Mapping, Task Analysis, Stakeholder Mapping, Service Blueprints, Analytics and Heuristics, Competitive Analysis
Outcome: Problem Validation

Movie

Ideate

Goal: Organize discovery, explore options, develop wireframes, and prototypes
Methods: Sketching, Wireframes, Information Architecture, Journey Mapping/Pageflows, User Story Writing, Paper Prototypes, Interaction Design
Outcome: Solution Exploration

Picture

Design

Goal: Commit to validated ideas, test with users
Methods: Design Sprints, Style Guides, High-Fidelity Visual Design, Rapid Prototyping, Mockups
Outcome: Solution Validation

Location

Validate

Goal: Validate, learn, and plan for next iteration
Methods: Accessibility, Usability Testing, Feedback Integration, Iterative Design, A/B Testing, Retrospectives, Release
Outcome: Solution Scalability

Our Strategy & UX Services


Not every project is the same. What works for another company will not necessarily work for yours. We provide both an extensive array of UX services we tailor our approach to best suit your needs.

  • A/B Testing
  • Accessibility Testing
  • Accessibility Design
  • Accessibility Training
  • Competitive Analysis/Benchmarking
  • Content Audit
  • Content Inventory
  • Content Strategy
  • Design Sprint
  • Diary Studies
  • Expert UX Review/Heuristic Review
  • Information Architecture
  • Interaction Design
  • Microcopy
  • Search Engine Optimization
  • Sitemap
  • Stakeholder Interviews
  • Surveys
  • Task Analysis
  • Taxonomy
  • Usability Testing
  • Usage Analytics Reports
  • Stakeholder interviews
  • User Interviews
  • User Testing
  • User Journeys/Experience Map
  • Use Cases/User Stories
  • User Personas/Actors
  • User Testing
  • UX Metrics/Analytics
  • UX Research
  • Wayfinding
  • Wireframes (paper, low-med-fi, prototype)
  • and much more