Dr. Rose Smith Joins Alloy as Director of Strategy
Alloy | November 8, 2021
ATLANTA—Digital strategy agency Alloy has hired Dr. Rose Smith as Director of Strategy, President Matt McKenzie announced today.
In her new role, Dr. Smith leads all of Alloy’s strategy efforts. Her department combines technology and behavioral sciences to define and deliver digital experiences that have a profound impact on people’s lives. She engages in every project to champion end-user and customer motivations, biases, and other psychological factors that help people take positive actions.
“Silicon Valley has been leveraging human emotion and cognitive science to change people’s digital interactions and behaviors for years,” McKenzie explained. “We recruited Rose to help deliver on Alloy’s promise to provide ethically based, persuasive technology solutions and software products for our client partners.”
Alloy is an award-winning, behavioral sciences and technology company that specializes in customer experience, marketing technology, software development, and data solutions with a proven track record of delivering large-scale persuasive technologies that influence behaviors. Born from Intermark Interactive (founded in 1998), Alloy evolved from a traditional digital marketing agency to a technology innovation company in 2015.
Alloy's mission is to empower fearless digital growth through technologies driven by behavioral science. We strive to give our clients the courage to embrace new digital solutions that grow their efforts and simplify their operations. By being transparent and dependable, our clients can partner with us fearlessly, confident that every decision we make is rooted in behavioral science, as we think like a user thinks, building the technologies that we ourselves would want to use.