SEO/AI Search Specialist

The SEO/AI Search Specialist supports the SEO and AI Search team in improving organic rankings, site health, and site authority across a portfolio of client accounts. You’ll work across both content and technical SEO, from keyword research and on-page optimization to site audits and performance reporting.

This role is a great fit for someone who is highly organized, loves to learn, and takes initiative. You’ll juggle multiple engagements at once, so strong executive functioning (planning, prioritizing, and following through) is essential. We’re looking for someone curious about how search is evolving, raises their hand to try new things and take on new tasks, and uses AI tools thoughtfully to work smarter, while bringing the human judgment, creativity, and critical thinking that AI can’t replace.

SEO Research, Optimization, and Content Entry

Conduct keyword research and competitive analysis to uncover opportunities for client websites.
Execute strategic on-page SEO optimizations within the CMS, including H1s, title tags, meta descriptions, alt text, and internal linking.
Update and create new pages within the CMS based on provided copy documents.
Write and implement structured data (Schema.org/JSON-LD) with guidance from senior team members.
Support AI search optimization and content recommendations that are strategic and user-focused.

Technical SEO & Site Health

Scan and audit clients’ digital presence for potential areas of improvement.
Identify and help resolve technical SEO issues in websites and content management systems (CMS).
Run site crawls and monitor site health using tools like SEMRush, Screaming Frog, Google Search Console, and Bing Webmaster Tools.

Reporting, Organization & Collaboration

Manage tasks across multiple client engagements simultaneously, keeping work organized, prioritized, and on schedule.
Monitor and analyze SEO performance using GA4, Google Search Console, Google Tag Manager, SEMrush, Clarity, and other tools, and help build dashboards and reports.
Translate data into clear, actionable insights for the SEO team and for client-facing reporting.
Collaborate with Content, Development, and Client Strategy teams, contributing ideas while also being comfortable working independently.

Learning, Growth & Innovation

Stay up to date on the latest SEO trends, algorithm updates, and how AI-driven search (AI Overviews, ChatGPT, Perplexity, etc.) is changing the landscape.
Experiment with AI tools to speed up research, analysis, and drafting, while applying human review, judgment, and quality control to everything you deliver.
Proactively take on new tasks and stretch projects, and share what you learn with the team.
Additional duties as assigned.

Experience: 0–2 years in SEO, digital marketing, or a related field (internships and personal projects count).
Organization & Executive Functioning: Naturally organized, detail-oriented, and skilled at time and task management; able to plan, prioritize, and follow through across multiple projects and deadlines.
Curiosity & Growth Mindset: A genuine desire to learn and grow both personally and professionally, with the initiative to ask questions, try new things, and take on new responsibilities.
AI Fluency: Enthusiasm for using AI as a tool to enhance your work, paired with the understanding that it supports, not replaces, human expertise, creativity, and judgment.
SEO Fundamentals: Understanding of search best practices, including keyword research, on-page optimization, and basic technical SEO concepts.
Tools & Data: Familiarity with SEO and analytics tools (Google Search Console, GA4, Screaming Frog, SEMrush, Moz, or similar) and comfort working with spreadsheets and data.
Communication: Excellent written and verbal communication skills.
Adaptability: Enjoys autonomy and flexibility, embraces change, and can see the big picture while managing the details.

Nice to Have

Copywriting or content creation experience.
Familiarity with a CMS (WordPress, Webflow, Shopify, Sanity, or similar).
Exposure to structured data/schema markup.
Agency experience or experience supporting multiple clients at once.