Updated Website

Building a scalable, responsive website

Updated Website


Building a scalable, responsive website

Technologies Used

Design, Responsive, SEO, KPIs, Hosting, Support & Maintenance


U.S. Pipe is a leader in their industry and a brand known around the world. ALLOY worked closely with U.S. Pipe to understand their needs, wants and expectations in order to consolidate multiple URLs into a single, united online presence. This provided added brand awareness and improved search engine performance and optimization.


The new website needed to provide a pleasing, informative and easy to navigate user experience and make it easier for U.S. Pipe to convey relevant information and create motivation that generates new sales leads.

Needing a modernized digital consumer experience, ALLOY helped U.S. Pipe design and develop a responsive website, including manufacturing product calculators, extensive product information, testimonial video content strategy, and new promotional videos. Our SEO migration included one-to-one 301 URL redirects, Google Analytics conversion Strategy & dashboard build out along with Google Analytics training.

The Result

U.S. Pipe was facing a slowing or reversing of market share created by accelerated industry migration to PVC from iron and in its wake, ductile iron piping (DIP). ALLOY helped U.S. Pipe gain traction with improved search results and increased lead generation.

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Whether you’re looking to update your current digital solution or just starting to explore, hit us up. We’re about solutions, not sales, and the path to results begins by getting to know each other.


101 25th Street N
Birmingham, AL 35203


118 Barry Street
Decatur, GA 30030