Southeast Toyota

Internal Web Apps

Driving sales through a science-based approach to understanding the end user, delivering highly engaging, satisfying digital experiences.

Project Overview

ALLOY and Southeast Toyota have a 17-year partnership built on technology and subject matter expertise. ALLOY has developed numerous application experiences for both Toyota USA and Southeast Toyota. Starting with the original concept for Buy-A-Toyota.com (Toyota’s number one lead generation platform), we have designed and built dozens of customer and dealer-focused applications.

The Challenge

Southeast Toyota needed incentives data to display in a dashboard for dealers to quickly access their monthly incentives progress. ALLOY was responsible for retrieving dealer incentives data, performing calculations, storing calculations in a database, and developing user dashboards to display data.

Strategic & Technical Solution

We needed to understand exactly what user expectations for this digital application experience. Leveraging applied behavioral psychology, ALLOY utilized surveys and data analysis to capture both needs and meta needs to determine the product solution. Leveraging a core set of data services developed by ALLOY and utilized by all of Southeast Toyota’s partners, we utilized .net C#, HTML 5, Prototyping toolset, CSS, and web services to provide a new robust customer experience for the dealers.

Market Results

ALLOY delivered a user-friendly, data-rich experience with features and functionality that eliminate clutter and deliver value to Southeast Toyota and their dealer clients.