Alabama Cooperative Extension System

Web Site Strategy & Redesign

Empowering the people of Alabama by connecting them to the information that builds thriving communities across the state.

Project Overview

The Alabama Cooperative Extension System (ACES) requested a complete overhaul of their content development and delivery, to ensure that all people have access to the information that improves their quality of life and economic well-being. ACES wanted to partner with a digital group to create a new way to connect and inspire continued advancement in every community throughout the state of Alabama. Through extensive user research, Alloy’s expert team produced an advanced Accessible-friendly solution that transitioned ACES's content from offline to 100% online, providing search-friendly content curation for users.

The Challenge

Provide an immersive and engaging, mobile-first website and online experience that supports the commitment of ACES to serve all people through the use of intuitive site navigation and keyword concepts appropriate for a new information delivery environment that includes a digital publication warehouse and video service. The site’s requirements were extensive, including, but not limited to:

  • Wordpress platform - a must
  • Social Media Integration
  • Responsive Design
  • Accessible for ALL users
    • Must pass through WCAG 2.0 and Section 508 Standards
    • Ongoing Accessibility testing and remediation if required
  • Contemporary design
  • Incorporation of modern marketing tools such as Salesforce, blogs, Adwords, etc.
  • incorporation of state-of-the-art multimedia and technology, such as video, Google Translate, etc.
  • Efficient content maintenance and oversight via permission delegation, workflow approvals, and content tool integrations

ALLOY’s strategy division kicked off the project with a deep-dive into user behaviors and personas across Alabama that engage with the information provided by ACES, and from there developed a robust digital strategy for a state-of-the-art experience that is immersive and accessible, serving the Alabama community today and into the future.

Market Results

Search-first and responsive functionality have put the power of information into the user’s hands in a more effective way than the former print-only content delivery system. The quality of information is improved by user-generated content and user-specific delivery. As a result, the end users have a direct, unimpeded, all-access pass to the information they need, when they need it - any hour of the day, without having to travel to their local county Extension office, bringing Alabama Cooperative Extension System to their goal of being a world-class educational organization providing real-life solutions to improve the lives of all Alabamians.