SEO Specialist

Job Description

Alloy is in search of an articulate and driven SEO Specialist that can lead our team in providing expert-level SEO strategies for our client-partners. The SEO Specialist position leads Alloy’s SEO discipline and service for client-partners. This role is expected to entail a detailed and communicable understanding of Search Optimization, related strategies, and tactics. This is an opportunity to share your expertise with a wide range of client-partners in a broad spectrum of industries. Working as part of a highly-driven and talented multi-discipline team with a high profile client roster, the SEO Specialist will contribute to the future of our dynamic company. They will work closely with technical leads, designers, and UX/UI strategists to develop optimization plans that attribute to the technical and non-technical opportunities to grow quality traffic. Success will require a driven personality type who embodies a natural tendency to learn, analyze, and communicate.

Location

Birmingham

Employment Type

Full Time

What You Will Do

  • Lead SEO strategy for Alloy and our client-partners
  • Formulate SEO strategies for Alloy client-partners
  • Embody expertise and tactics for all relevant channels (web, blog, app store, etc)
  • Translate recommended solutions into actionable tasks
  • Own and communicate research, analysis, and design for SEO A/B testing
  • Serve as a stakeholder and key client communicator of SEO strategies, plans, and tactics
  • Maintain and own the SEO process as it pertains to the development of digital experiences
  • Effectively apply our methodology and thoughtfully enforce standards
  • Utilize data, science, and analytics to drive reasoning behind the strategy
  • Innovate new opportunities for SEO
  • Own KPI’s, benchmarks, and other metrics to demonstrate and track the success of the strategies and tactics

Requirements

What we definitely need:

  • Naturally organized personality
  • Detailed oriented
  • Strong communicator
  • Highly analytical
  • Research-driven decision maker
  • High emotional intelligence
  • Enjoys autonomy, flexibility, and embraces change
  • Embodies excellent communication skills - both written and verbal (must be able to present)
  • Handles numerous engagements simultaneously
  • Understands technical details and best practices related to search
  • Communicates well with executives
  • Champions methodology and processes for SEO integration into our existing approaches
  • Highly skilled in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tactics
  • Must be able to provide work samples or case studies of successful execution of SEO tactics and/or other digital marketing initiatives that have led to increases in quality website traffic
  • Excels in a fast-paced (sometimes chaotic) environment under tight deadlines

Nice to haves:

  • Strong educational background, BA or BS preferred
  • Experience SEO methodology and technical best practices
  • Solid technical background with an understanding of software development processes and web technologies
  • The ability to edit some code to adhere to technical best practices is a plus
  • 3+ years of SEO experience as a primary job function

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