Marketing Manager

Job Description

Alloy is in search of a self-motivated, analytical, and creative Marketing Manager that can coordinate all marketing activities, drive outbound lead generation, develop a content marketing plan and execute it. The ultimate goal will be to generate qualified leads and opportunities for Alloy’s services. Regular tasks will include meeting with the branding team to establish content calendars and make assignments (including website improvements and updates), developing and distributing content via email and social media, creating outreach campaigns, managing digital media efforts, and tracking data to optimize efforts. In addition, the role would send emails and LinkedIn outreach messages to vertical targets and one-to-one emails to "warm" targets that have interacted with the company and/or content. The successful candidate needs strong project management skills, an affinity for working with communications and marketing automation software, and enjoys tracking results and learning from them. They will need to be an organized, process-oriented person with great interpersonal writing skills. They will work with a team but many tasks will be done without assistance, so they will need to be self-motivated.

Location

Remote or Atlanta/Birmingham

Employment Type

Full-time

What You Will Do

  • Strategize, create, and manage a marketing plan
  • Create and project manage a content and campaign calendar
  • Manage the collection and analysis of interaction data to inform the strategy and optimize efforts
  • Ensure the development and distribution of content to drive awareness of Alloy, thought leadership, and our services
  • Leverage email, CRM, and marketing automation tools to execute campaigns and permutations to drive need-based opportunities
  • Track analytics from our website and other channels to understand and evaluate marketing impact
  • Coordinate improvements to website to synthesize with marketing efforts
  • Email or communicate with warm targets to develop relationships and conversations about how Alloy can help them
  • Develop and grow contacts and Alloy followers
  • Manage social media efforts

Requirements

What we definitely need:

  • Self-starter, someone who can take initiative and employ critical thinking
  • Enjoys autonomy, flexibility, and wants to drive change
  • Excels in a fast-paced environment
  • Multitasks across dynamic projects
  • Easily develops and maintains personal relationships
  • A natural communicator - embodies excellent written communication skills
  • Detail-oriented
  • High level of organization
  • Interest in technology and aptitude to learn quickly
  • Strong communicator
  • Embodies excellent communication skills - both written and verbal
  • Handles numerous tasks simultaneously, prioritizes, and executes with efficiency
  • Communicates well with executives
  • Understands social media and how to leverage it
  • Champions methodology and processes for marketing efforts
  • Manages projects well, can delegate tasks, and follows through
  • Excels in a fast-paced (sometimes chaotic) environment under tight deadlines
  • Analytical skills to interpret interaction data

Nice to haves:

  • 3+ years of experience of digital, communications, or business development experience
  • Familiarity with CRM, Marketing Software, Email, and Communication tools
  • Bachelor's Degree in Marketing, Communications or a related field preferred
  • Embodies a base-level understanding of SEM and digital media

Hire Us

Let’s create something amazing together.

We’d love to hear from you.

Whether you’re looking to update your current digital solution or just starting to explore, hit us up. We’re about solutions, not sales, and the path to results begins by getting to know each other.

Birmingham

101 25th Street N
Birmingham, AL 35203

Atlanta

118 Barry Street
Decatur, GA 30030